Podcast: MTB Media is biased because brands pay advertisement?
Is a review about a bike or component really honest, if a magazine is paid to do it? The question is as old as ads being placed in any publication. Don’t bite the hand that feeds – right?
The comment sections in internet forums easily run hot on a positive review when a banner greets you on every click during your visit. BOUGHT! BIASED!
In this podcast, we shed some light on the strings attached in the relationship of magazines, editors and brands for bikes and components. Who is paying for a review if the content is free to read? Are the readers willing to support their favorite magazine, or is freeloading until the bitter end the way to go?
Simon and Giulio run the Bike Connection Agency. An institution to connect brands and media. Together with Jens, three veterans of the bike industry sat together and lifted the curtain to show the challenges of the media industry. Will an ad influence the outcome of a review? What is pay2play? Which formats will be the future? Video-reviews? Affiliate links? Bland copy/paste press releases?
Enjoy 71 minutes of insights and thoughts on a topic that is hotter than ever in a challenging time in the bike industry.
